Marketing PhD Students


Director's Welcome

Welcome to the Master of Science in Marketing Research (MSMR) web site. This exciting program at The University of Texas at Arlington offers a world-class graduate marketing research degree that prepares you for rewarding jobs in major corporations, advertising agencies and marketing research firms. I invite you to learn more about the MSMR program, our faculty, courses, advisory board, Research Center and internships by exploring this web site.

Your Opportunity

Please contact me by phone or email if you have questions about the MSMR program or application process.

Dr. Scott Hanson, Ph.D.

MSMR Mission

The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research. Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible.

Global Recruitment

As the largest graduate marketing research program, the MSMR attracts the best and most talented students from across the U.S. and all over the world. The Dallas/Fort Worth/Arlington area is one of the fastest growing, most exciting international business centers in the U.S.