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Dr. Michael Liersch

Michael Liersch is the head of Behavioral Finance and a member of the Client Solutions and Segments team at Merrill Lynch Wealth Management. He leads the behavioral finance initiative, which is focused on tailoring investment advice to meet the needs of a client’s unique investment personality in the context of their investment goals. Prior to joining Merrill Lynch, Michael led the behavioral finance initiative at Barclays Wealth for North and South America. He has also previously held the positions of director of research at Behavioral Research Associates, management consultant at Deloitte Consulting and visiting professor at New York University’s Stern School of Business. Michael’s research has been published in top psychology journals including Psychological Science and Journal of Marketing Research. His perspectives have been highlighted in investment media outlets including Bloomberg TV, CNBC, The Wall Street Journal, On Wall Street and FundFire. Michael earned a Ph.D. in Cognitive Psychology from the University of California, San Diego. He also holds an A.B. in economics from Harvard University.