Dr. Zhiyong Yang
Dr. Zhiyong Yang is Associate Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He received his doctoral degree in marketing from Concordia University, Canada in 2007. Prior to entering the academic world, he spent a few years in industry. Dr. Yang’s research focuses on how socio-cultural forces interact with individuals’ self-concept to influence not only consumption-related behaviors (e.g., brand choice, online information search, and new product adoption), but also consumption-related misbehaviors (e.g., smoking, drinking, and music piracy). His work has appeared in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Management Information Systems, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, Journal of Business Research, Journal of Service Research, Journal of Macromarketing, and several peer-reviewed proceedings. His research has been funded by Statistics Canada, Fonds québécois de la recherche sur la société et la culture (FQRSC) of Canada, and UTA.
Dr. Yang serves on the editorial review board of the Journal of Business Research and has served as a reviewer for a number of journals and conferences including the Journal of Marketing, Journal of Consumer Research, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, European Journal of Marketing, Journal of Cross-Cultural Psychology, Consciousness and Cognition, and the ACR, AMA, SMA, ICIS conferences. He also serves as a reviewer for the Social Sciences and Humanities Research Council of Canada (SSHRC) to evaluate its research fund applications.
At UTA, Dr. Yang primarily teaches Consumer Behavior at the undergraduate, graduate (MSMR and MBA), and doctoral levels.
Please contact Dr. Yang at:
Perosnal Website: http://wweb.uta.edu/faculty/zyang/