Link to Dr. Luo's website
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Dr. Xueming Luo,
is the Eunice & James L. West Distinguished
Professor of Marketing in the College of Business at the University of
Texas at Arlington. His research focuses on customer metrics,
econometric modeling, and the marketing-finance interface. Professor Luo
ranks 1st among marketing scholars in North America contributing to an
elite journal in the field, the
Journal of Marketing,
over 2005-2010. He has work appeared or forthcoming in
numerous academic and practitioner journals (e.g., Journal of
Marketing Research, Marketing Science, Journal of
Marketing, Journal of the Academy of Marketing Science,
International Journal of Research in Marketing, Journal of
Consumer Psychology, Journal of International Business Studies,
and others). Dr. Luo has received the 2011 Emerald Citations of
Excellence Award, the 2010-2011, 2008-2009, and 2006-2007 Distinguished
Research Publication Awards at UTA, as well as best paper awards from
many international marketing conferences. He has also successfully
obtained multiple research grants and professional development awards
from MSI, SUNY, and UTA. Contact Dr. Luo at: luoxm@uta.edu (817.272.2279
)
http://wweb.uta.edu/faculty/luoxm/
Selected Recent Research Publications:
Luo, Xueming, Jan Wieseke, and Christian Homburg
(2012),
“Incentivizing
CEOs to Build Customer- and Employee-Firm Relations for Higher
Customer Satisfaction and Firm Value,”
Journal of the Academy of Marketing
Science, Forthcoming.
Luo, Xueming,
Koen Pauwels, and Dominique M. Hanssens (2011), “Time-Series
Models of Pricing the Impact of Marketing on Firm Value.”
Luo, Xueming, and Pieter de Jong (2011), “Does Advertising Spending
Really Work? The intermediate Role of Analysts in the Impact of
Advertising on Firm
Value," Journal of the Academy of Marketing Science,
Forthcoming.
Luo, Xueming,
Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction,
Analyst Stock Recommendations, and Firm Value,”
Journal of Marketing Research,
47(6), 1041-1058.
Luo, Xueming (2010), “Product Competitiveness and Beating Analyst
Earnings Target,” Journal of the Academy of Marketing Science,
38(3), 253-64.
Luo, Xueming and CB Bhattacharya (2009), “The Debate over Doing Good:
Corporate Social Performance, Strategic Marketing Levers, and
Firm-idiosyncratic
Risk,” Journal of Marketing,
73(6), 198-213.
Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative
Word of Mouth on Cash Flows and Stock Prices,”
Marketing Science,
28(1), 148-65.
Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009),
“Consumer Responses to Brand Elimination,”
Journal of Consumer
Psychology, 19, 280-9.
Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street:
Marketing Spendings and Firms’ Initial Public Offerings (IPOs),”
Journal of
Marketing, 72(September), 98-109.
Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint,
and the Stock Value Gap,” Journal of Marketing,
72(4), 29-43.
Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution
Legitimacy Approach to the Customer Orientation—Trust—Performance
Link,” Journal of the Academy of Marketing Science,
36(2), 202-214.
Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic
Stock Returns,” Journal of Marketing,
71 (3), 75-88.
Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of
Customer Satisfaction,” Journal of Marketing,
71 (2), 133-49.
Luo, Xueming, Aric Rindfleisch, and David Tse ( 2007), “Working with
Rivals: The Impact of Competitor Alliances on Financial Performance,”
Journal of Marketing Research,
44 (1), 73-83.
Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007),
“Internationalization and Performance of Born-Global SMEs: The
Mediating Role of Guanxi
Networks,”
Journal of the International Business Studies,
38(4), 673-90.
Luo, Xueming and CB Bhattacharya (2006), “Corporate Social
Responsibility, Customer Satisfaction, and Market Value,”
Journal of
Marketing, 70 (4), 1-18.
Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A
Longitudinal Study of Marketing Communication Productivity (MCP) and
Shareholder Value,” Journal of Marketing, 70 (4), 70-91.
Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006),
“Cross-Functional Coopetition: The Simultaneous Role of Cooperation
and Competition within Firms,” Journal of Marketing,
70 (2), 67-80.
Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing
Resources, Globalization, and Performance: Evidence from China,”
Journal of the Academy of Marketing Science,
33 (1), 50-65.
Luo, Xueming (2004), "Data Envelopment Analysis: A Management Science
Tool for Scientific Marketing Research,”
Journal of Marketing
Research, 42 (3), Book Review,
113-116.
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