Undergraduate Program Requirements
Students must be meeting all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses. Waiver of either of the above will require consent of the instructor and approval of the Dean of Business Administration.
English - 1301, 1302.
Literature - Three hours of English or modern and classical language literature above the freshman level.
Liberal Arts Elective - Three hours above the freshman level of literature, or social and cultural studies designated as taught in the College of Liberal Arts, or fine arts or philosophy, or technical writing.
Political Science - 2311, 2312.
History - 1311, 1312.
Mathematics - 1302, or 1315, and 1316.
Natural Science - Eight hours in single lab science (biology, chemistry, geology, or physics).
Social/Cultural Studies - MANA 2302.
Fine Arts - Three hours from architecture, art, dance, music, or theatre arts.
Oral Communication - COMS 1301 or COMS 2305.
Computer Literacy - INSY 2303.
Outside Electives - Sufficient to give the total number of hours required for the degree.
Business Core - ACCT 2301 and 2302; BLAW 3311; and 4322; ECON 2305 and 2306; FINA 3313; INSY 2303 MANA 3318 and 4322; MARK 3321; OPMA 3306; STAT 3321.
Concentration and Electives - 12 to 18 hours beyond the core requirement in one of the following areas of concentration: economics, finance, information systems, management, marketing, operations management, or real estate. Three to six hours of accounting electives. Six hours of economics electives. 12 to 18 hours beyond the core requirement in one of the following areas of concentration: economics, finance, information systems, management, marketing, operations management, or real estate. Three to six hours of accounting electives. Six hours of economics electives. 12 to 18 hours of 3000/4000 level business electives selected from at least three areas of concentration. excluding the primary area of concentration.
Total - 128 hours.
Suggested Course Sequence
First Semester - ENGL 1301; HIST 1311; Natural Science, 4 hours; MATH 1315; Speech, 3 hours. Total credit - 16 hours.
Second Semester - ENGL 1302; HIST 1312; Natural Science, 4 hours; MATH 1316; Fine Arts, 3 hours. Total credit - 16 hours.
Sophomore Year First Semester - Literature, 3 hours; POLS 2311; ECON 2305; ACCT 2301; MANA 2302; INSY 2303, 3 hours. Total credit - 18 hours. Second Semester - Liberal Arts Elective, 3 hours; POLS 2312; ECON 2306; ACCT 2302; Outside Elective, 3 hours. Total credit - 15 hours.
Junior Year First Semester - MANA 3318; Accounting Elective, 3 hours; BLAW 3311; STAT 3321; Economics Elective, 3 hours; MARK 3321. Total credit - 18 hours. Second Semester - Marketing Elective, 3 hours; MARK 3324; OPMA 3306; BCOM 3360; Economics Elective, 3 hours; FINA 3313. Total credit - 18 hours.
Senior Year First Semester - MARK 4311; Marketing Electives, 6 hours; Advanced Business Electives, 6 hours. Total credit - 15 hours. Second Semester - MARK 4322; MANA 4322; Outside Elective, 3 hours; Advanced Business Elective, 3 hours. Total credit - 12 hours.
Marketing Concentration Options and Requirements
Students concentrating in marketing should be certain that they are meeting the requirements specified under the heading Requirements for a Bachelor of Business Administration Degree.
Within the framework of these conditions, a student is limited to a maximum of 21 hours in the concentration area. For a student concentrating in marketing, this would include 18 hours in marketing beyond MARK 3321.
MARK 3324, MARK 4311 and MARK 4322 are required. The balance of nine hours of concentration may be selected from the remaining offerings.
The student concentrating in marketing is also required to take BUSA 3360. Other required electives include accounting - three hours; and economics - six hours. The remainder of the courses to meet degree requirements should be selected with the advice of an academic advisor.
A student may complete the track in Hospitality and Tourism Management by taking the required courses for a concentration in marketing plus a minimum of nine hours in Hospitality and Tourism Management courses. These courses are MARK 4330, MARK 4331, MARK 4332, MARK 4333 and MARK 4334.
Marketing Courses Offered
You can view the entire list of marketing courses offered by clicking here.
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