Dr. Michael Richarme
With over four decades of marketing planning and research experience, Michael has developed a knowledge base of strategic theory and fundamental tactics that he brings to the classroom. Michael also has significant experience in business development and international business. He has a keen appreciation for numbers, but his inherent curiosity always seeks to uncover the underlying story that the numbers represent.
His 32 years of corporate experience was at GTE (strategic planning, international business, and product management functions), PHH (marketing and business development functions), and at Decision Analyst, a major marketing research firm.
Michael has both Bachelors and Masters degrees in Marketing from The University of Texas at Austin, with post graduate work at The University of Pennsylvania’s Wharton School of Business. He completed his Ph.D. in Marketing and Psychology at The University of Texas at Arlington.
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