Research Experience Program
The Department of Marketing at the University of Texas-Arlington requires each student enrolled in Principles of Marketing (MARK 3321) to participate in the Research Experience Program (REP). The purpose of the REP is to provide an exposure to the process by which business knowledge is developed, and to enhance students’ appreciation of the nature and role of research topics and methods. In the REP, students have the opportunity to experience research first-hand, either as a participant of a research project with a certain research question or as a reviewer of recent research in marketing. The REP experience can be valuable in a future career in business in terms of evaluating or conducting marketing research. Faculty members will also benefit from their involvement in the REP, as they will have increased participation in their studies and have a better comprehension of important marketing issues and processes.
There are two ways to satisfy REP requirements during the semester: (1) through participation in research sessions being conducted by faculty or doctoral students (one REP credit for each research session); or, (2) by writing up to two article reviews following REP guidelines (one REP credit for each review written). The REP credits will be equal to five (5) percent of the student's grade in MARK 3321.
Earning REP Units by Participating in Research Sessions
Each student will be asked to complete four (4) studies during the semester. These will each count as one credit, with the fifth credit being awarded for registration in the REP system during the first month of the semester. At the end of the semester students may learn the general context of the research in which they participated, its particular purpose, and how this study contributes to the development of marketing knowledge. In some cases, students may also receive a summary of the study’s findings.
Student participation is maintained in the Department of Marketing’s online system by the Subject Pool Administrator. Regardless of how REP units are completed, students must register online by Friday, January 30, 2015. Further information and instructions for registering and signing-up to participate in a research study are provided below.
Earning REP Units by Reviewing a Marketing Journal Article
The second option for satisfying REP requirements involves the completion of a two-page review based on a journal article published in the last year in one of the top marketing journals. This option will require students to read an article from an approved list of scholarly marketing journals and answer a number of questions. It is possible that students may not have the training to understand all technical and quantitative aspects of these papers. However, it is important to understand how marketing knowledge that appears in many marketing textbooks is created. Students are free to choose an article about a topic they enjoy, and are expected to provide a basic summary of the article. A student can review up to two articles and receive a credit for each article review completed.
Student participation is maintained in the Department of Marketing’s online system by the Subject Pool Administrator. Regardless of how REP units are completed, students must register online by Friday, January 30, 2015. Further information and instructions for registering and writing article reviews are provided below.
REP Program Checklist
1. Register for the REP program by January 30, 2015 and receive 1 credit. 2. Check each Monday (beginning January 26, 2015) for a new study being posted. 3. If you participate in a study, you'll receive one credit. 4. Check the online system to see how many credits you have accumulated. You must complete your REP studies and/or journal article reviews by Friday, April 24, 2015. 5. When you earn five (5) credits (1 registration credit and 4 studies) you are done for the semester! 6. Your professor will award the 5% to your grade at the end of the semester.