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Frequently Asked Questions (FAQs)

Thank you for your interest in the Ph.D. in Marketing Program at UTA. The Department of Marketing offers a research-intensive doctoral program that prepares students for research-oriented academic careers in the field of marketing. Our students undergo a rigorous regimen of coursework in theory and methodology, and are exposed to cutting-edge research from the moment they land at UTA to start their doctoral program. Our widely published faculty is deeply, and enthusiastically, engaged in ensuring success for each of our student.

List of Questions

What are the admission requirements for your PhD (Marketing) program?

What criteria do you look for in accepting students into the PhD program in marketing?

Is work experience required?

What is the application process?

How can I earn money while getting a PhD degree?

Do you accept part-time students?

Do you admit students in Spring as well?

What is your application deadline?

What is the minimum GPA or GMTA/GRE score required to gain admission, and financial aid?

Do I need to contact faculty members before I submit an application?

How is a PhD degree different from an MBA degree and an MS in Marketing Research?

What does one do with a PhD degree in marketing?

What are the different types of academic institutions that hire PhD students and what are these faculty members expected to do?

What are the different areas of specialization within marketing?

What do you do in different years of the PhD program?

What is the PhD (Marketing) program structure and course requirements?

Which doctoral level courses does the Marketing department offer?

Who are the faculty in the Marketing Department? Are they well known? What are their specialties?

What special resources does your marketing department offer to PhD students?

How will I be evaluated?

Will I have much interaction with faculty?

Will I gain teaching experience?

What are prospective employers looking for in newly-minted PhD graduates?

 

What are the admission requirements for your PhD (Marketing) program?

Admission to the Ph.D. program is based upon the completion of the general admission requirements of the Graduate School. For Ph.D. program admission a score on the Graduate Management Admission Test (GMAT) or Graduate Record Exam (GRE), and a record of undergraduate and masters academic performance are required.

Students for whom English is not their native language must achieve a TOEFL iBT of at least 79, with at least a 23 in spoken English. This condition also applies to non-native speakers who may have completed part of their higher education in US.

Applicants are encouraged to submit with their application a resume that highlights professional and personal accomplishments, linguistic abilities, computer expertise and leadership experience. A standardized test score (GMAT or GRE) will not be used as the sole criterion for denying an applicant's admission to the Ph.D. program.

http://www.uta.edu/business/

What criteria do you look for in accepting students into the PhD program in marketing?

Acceptance into our doctoral program is decided after a rigorous screening process. No single criterion makes it or breaks it when it comes to evaluating prospective students: instead, the overall profile and credentials of each applicant are carefully evaluated and taken into account before making the decision.

Specifically, multiple criteria are used to make admission decisions. Quantitative measures include an applicant's GMAT or GRE score and grade point averages on undergraduate and masters level work as calculated by the Graduate School. No formula is used nor weights assigned to these factors. The Ph.D. Graduate Studies Committee and the major field coordinator give consideration to these and other factors (educational objectives, letters of recommendation, etc.) in the entire file to arrive at a decision.

There are no set minimum scores for GMAT or GRE required for admission and no cutoff scores on grade point averages. Students for whom English is not their native language must achieve a TOEFL iBT of at least 79, with at least a 23 in spoken English.

Is work experience required?

Work experience is not required to gain admission into our program.

What is the application process?

Initial Steps: In order to begin the admissions process, the following items are required and should be sent directly to the Graduate School by the appropriate application deadline:

• Completed Application
• Resume
• Application Fee ($40-$70, see details)
• 200- Word Statement of Academic Intent
• Official transcripts from previously attended education facilities (photo copies are not acceptable)
• Bank Affidavit and Financial Statement (International students planning to enter the US on a student visa)

Though an admission decision cannot be made until the following documents are received, they may be submitted after the admissions deadline. However, the admissions process can take 4-6 weeks (after all documents are received). Applicants are advised to submit all of the following documents prior to the application deadline:

• Official GMAT scores (Issued by the Educational Testing Service (ETS): For more information regarding this exam, visit the GMAC web site
• Official TOEFL scores, if required (Issued by the Educational Testing Service (ETS), which must include the spoken language component
• Completed Recommendation Forms or Letters of Recommendation (3 required)

The recommendations should be sent to Graduate Business Services, Box 19376, in the College of Business (COB).

Subsequent Steps: Once you are admitted to the Ph.D. program, you will receive a letter from the College of Business. This letter will instruct you to contact your major field coordinator to discuss your degree plan and semester registration.

A doctoral student orientation is scheduled for incoming students and you will be notified of the detail for this orientation. The session will cover topics such as teaching and research, professional ethics, and academic integrity. The orientation will also give new students the opportunity to meet and interact with returning Ph.D. students and graduate faculty.

http://www.uta.edu/business/

How can I earn money while getting a PhD degree?

Graduate research and teaching assistantships are available. The typical appointment involves working approximately 20 hours per week. These assistantships may involve teaching courses, and/ or assisting faculty on research projects. Students holding assistantships are eligible to pay tuition at resident rates, providing a significant reduction in tuition costs.

UTA provides Assistantships on a competitive basis to those students who have been accepted for full time PhD work.

Regular assistantships are received through the college and provide a stipend for 9 months but do not cover tuition.

Enhanced Graduate Teaching Assistantships are available on a competitive basis to students beginning their first semester of study in UT Arlington doctoral or doctoral-bound programs. These packages typically consist of graduate teaching assistantship for 9 months a year, with full tuition fellowships. Requirements include 50% graduate teaching assistantship, full-time enrollment, and unconditional admission. Interested applicants should indicate interest on their application and in correspondence with the Major Field Coordinator of the program being applied for.

For those not receiving a graduate assistantship, a UT Arlington competitive fellowship of at least $1,000 also qualifies the recipient to receive in-state tuition for the full academic year if their original tuition rate was designated as out-of-state or international.

At the time of application, students should indicate if they are interested in graduate assistantships. Students are assigned these on a competitive basis.

Please note that graduate teaching assistantships are only available for four years.

Do you accept part-time students?

No.

Do you admit students in Spring as well?

No, we only admit students in the Fall semester.

What is your application deadline?

Feb 15, to receive full-consideration.

What is the minimum GPA or GMAT/GRE score required to gain admission, and financial aid?

There is no set minimum requirement. However please note that in the past few years, students offered admission with financial aid have scored between 60-95 percentiles in GMAT or its equivalent in GRE. If your scores are below 60 percentile, it is unlikely that you will be offered admission.

Also, please note that to be eligible for financial aid in the form of Graduate Teaching Assistance (GTA), your GPA should have been at least 3.25. This requirement only considers the GPA of the last degree you earned. In rare cases, exceptions may be made to the minimum-GPA rule if a student has excellent compensating credentials.

Do I need to contact faculty members before I submit an application?

No, you do not need to contact faculty members before you apply. Unlike in engineering, basic sciences etc. decisions to admit and fund students are not made by individual faculty. Also, decisions on supervisors are only made until later in the program, so you will have plenty of time to get to know faculty. We do encourage you to read the faculty profiles on our website to see if faculty members at UT-Arlington have research interests relevant to what you wish to do. But trying to contact individual faculty in an attempt to “impress” them are discouraged.

How is a PhD degree different from an MBA degree and an MS in Marketing Research?

The difference between the masters degree (MBA or MSMR) and the doctoral degree (PhD) is Focus. Both the MBA and the MSMR are pre-professional degrees that prepare individuals to perform managerial functions in businesses and organizations. If your ultimate goal is to work as a senior manager or entrepreneur, a masters degree will provide you with the knowledge and skills necessary for that function.

The PhD degree, on the other hand, prepares you to do research and teaching in an academic institute.

A PhD in Marketing is not a super MBA. In fact, upon completion of a doctoral degree, the individual gains such a narrow specialization on a particular field within Marketing (versus a broad proficiency in Marketing practice, for example) that his/her ability to perform as a manager need not necessarily be enhanced over that of a person who completed a masters degree.

What does one do with a PhD degree in marketing?

Research topics in Marketing range from consumer behavioral processes to the development of mathematical models that help us understand and predict consumer behavior and improve marketing practice.

Our PhD Program in Marketing is designed to train scholars who as a career will conduct research to advance the frontiers of the discipline, teach marketing at business schools in research universities in the United States and around the world, and who in the future will be responsible for preparing the next generation of marketing doctoral students.

What are the different types of academic institutions that hire PhD students and what are these faculty members expected to do?

Upon completion of their PhD degree, individuals may be hired by a variety of academic institutions, ranging from teaching colleges to research universities. Depending on the academic orientation of the institution, faculty at these colleges and universities may be expected to devote different amounts of time to teaching and/or research.

At teaching-focused colleges or universities, faculty members devote most of their time to preparing and teaching classes. They may typically teach 6-8 courses a year, with little or no time devoted to research. At these institutions, your performance as a professor is evaluated primarily based on your teaching evaluations, your ability to design courses, and diverse services that you may provide to students (i.e., counseling, etc.).

At research universities, on the other hand, the faculty members are primarily devoted to research activities. These professors may teach 3-4 courses a year, and devote a very significant amount of time conducting academic research, with the goal of advancing knowledge in the field and divulging their findings through publication in prestigious academic journals. At these institutions, your performance as a faculty member is primarily evaluated based on your research productivity, the quality of your research, the caliber of the articles you produce, and the prestige of the outlets that accept your work for publication. Avenues for career growth and financial remuneration are typically better at research universities.

Just as it is important to choose the school that matches your personal profile when you embark on the pursuit of a doctoral degree, so it is imperative that you decide at what type of institution you want to develop your academic career after graduation.

What are the different areas of specialization within marketing?

The doctoral program in marketing provides an opportunity for specialized study in one or more of the following marketing areas: consumer behavior, marketing strategy and quantitative marketing.  The core of the program consists of a set of courses required of all students.  This is supplemented with special courses and electives.

What do you do in different years of the PhD program?

Coursework Phase

The curriculum for the first two years in the Marketing PhD program includes courses required by the College of Business, and courses required by the Marketing Department. Typically students completed three 3-hr. courses each semester.

Transition Phase

Typically in the fall semester of the 3rd year, the student is expected to :

Fulfill all the major/minor/research coursework requirements specified by the Marketing Department

Complete your major field (written) comprehensive exam (Typically in early 3yr. of the program)

Complete your minor field and research methods comprehensive exam (Typically in late 2nd or early 3rd yr. of the program)

Complete your Oral Comprehensive Exam (Typically in early 3rd yr. of the program, following the major-field written comprehensive exam)

Dissertation/Research Phase

Upon entering Dissertation Status (typically in early 3rd year), the student is expected to form their dissertation committee and discuss the key idea for their dissertation research.  However the student is expected to put serious consideration to prospective research idea(s) for the dissertation in the 2nd year itself.

Your 3rd, 4th (and sometimes 5th) years are primarily devoted to working on your dissertation, conducting research, and fulfilling any teaching requirements. The norm at UT-Arlington, as at most marketing PhD programs, is for students to finish in 4-5 years.

It is important to make early progress towards developing your dissertation research because the “job market” conference (Summer AMA) in marketing is held a full one-year before you complete the program and start your academic job. This necessitates that the bulk of your dissertation research should already be completed about 1 year before you graduate. 

What is the PhD (Marketing) program structure and course requirements?

Each students is expected to complete the following three components as a part of their coursework before completing their Written Comprehensive Exam and proceeding to the Dissertation status:

 • Major field (Marketing) requirements (18 hours)
• Minor field requirements (12 hours)
• Research Methods field requirements (15 hours)

Typically a student completed these requirements in the first two years of the program. Students work with faculty members and the chair of their supervisory committee to develop a particular research focus, which will guide them in selecting courses.

Which doctoral level courses does the Marketing department offer?

In the last few years, we have offered the following courses in the doctoral program.

MARK 6302 CONSUMER BEHAVIOR I (3 Credits)

MARK 6303 CONSUMER BEHAVIOR II (3 Credits)

MARK 6305 MARKETING MODELS I (3 Credits)

MARK 6310 MARKETING STRATEGY AND MANAGEMENT (3 Credits)

MARK 6311 MARKETING STRATEGY AND MANAGEMENT II (3 Credits)

MARK 6327 ADVANCED MARKETING RESEARCH METHODS III Credits)

MARK 6331 ADVANCED GLOBAL MARLETING THEORY (3 Credits)

MARK 6390 TOPICS IN MARKETING (3 Credits)

MARK 6392 INDEPENDENT STUDY IN MARKETING (3 Credits)

The course content of MARK 6390 varies. In the recent past, we have covered the following topics as a part of this course:

META-ANALYSIS TECHNIQUES IN MARKETING

MARKETING-FINANCE INTERFACE

SERVICES MARKETING

Who are the faculty in the Marketing Department? Are they well known? What are their specialties?

The marketing department consists of a very strong group of scholars. The quality of our faculty is reflected in their productivity and in the gamut of areas of research covered by its professors. In fact, a recent survey of research productivity ranked the Marketing Department among the top research faculties in the nation. The Marketing Department at UT-Arlington is currently ranked 47th in the U.S. and 57th globally in research in marketing's four most impactful journals (Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Marketing Science) for the last five years 2006-2011. [Based on data compiled by UT – Dallas's Top 100 World Rankings of Business Schools Based on Research]

The faculty in marketing share a strong research interest in various marketing topics including consumer psychology, personal selling, services marketing, marketing-finance interface, advertising, pricing, and promotion. The faculty members are trained in various disciplines such as economics, marketing, operations research, psychology, and statistics. This eclectic mix stimulates joint research across disciplines. It also provides students with a broad exposure to research in marketing and a rich training in research methods and philosophies.

You can learn more about our faculty by visiting the department’s faculty pages on the website. Department of Marketing Research Productivity.

What special resources does your marketing department offer to PhD students?

Besides the guidance of excellent faculty, the department has numerous resources that contribute to doctoral education and training.

• Subject Pool - The department administers a sizeable subject pool (about 5,000 subject sessions per year) which provides both faculty and doctoral students with the opportunity to conduct research studies.

• Conference Travel - The department encourages doctoral students to attend academic conferences and consortia and provides some funding to facilitate this.

• Research Seminar Series - The department has a long-standing colloquium series that meets regularly throughout the year and brings in top researchers from within UTA and outside. Please note that besides the few top-ranked business schools in the world; UTA is one of the few schools which have this active tradition. Besides this, there are various other forums that encourage peer-learning.

• Local Industry: Proximity and access to numerous companies, industry clusters and organizations within the DFW Metroplex.

How will I be evaluated?

Throughout the program, students are given feedback from their course performance and their work as Research Assistants. Following are the current requirements for students taking their qualifying exam.

End of Second Year evaluation: Written Comprehensive Exam

Written and oral qualifying examinations are required or, and must be passed by, each student. Normally, students begin to prepare for the qualifying exam in the second year. Intensive study for the qualifying exams is one the most important learning experiences in the PhD program. Students use this period to review in detail the body of knowledge from the specialized area, identify common threads and conflicting ideas, see how major theories interrelate, recognize the thrust of current directions of research, and generate new research questions that they might address.

Written Qualifying Examination: The student answers 4-6 questions from the marketing core courses.

Oral Qualifying Examination: This examination is administered after satisfactory completion of the written exam. The student’s supervising committee decides the content and format of the oral exam.

Will I have much interaction with faculty?

Intensive interaction with faculty is one of the most important parts of your training as a PhD student.

The Marketing PhD program at UT-Arlington is designed so that students start working closely with faculty from the first day.

Typically, students are appointed as Graduate Assistants to a different professor every semester. However, it is often the case that the student and the professor will continue to work together in research projects throughout the stay of the student in the program, and even for years to come after the student's graduation.

Will I gain teaching experience?

Most students teach courses to undergraduate students during their 2nd and 3rd year in the program. The student gains experience in the development of the syllabus, design of class activities, examinations, and grading.

Besides this, most students also work closely with experienced faculty as teaching assistants.

What are prospective employers looking for in newly-minted PhD graduates?

In several ways getting a job in academia is much like anywhere else. Prospective employers may consider many things: your academic performance, teaching prowess, personality and collegiality, recommendations from faculty, etc. But the one thing that stands above all else in getting a job is a candidate’s repertoire of research publications. A candidate seeking a job with one or more accepted publications in highly regarded journals (and/or a healthy pipeline of submitted papers in late-stages of the review process) is highly likely to find a good placement.

At UT-Arlington, we pride ourselves on helping students with successfully building their research portfolios, by engaging in cutting edge research which is published in prestigious journals.

 

Current and Former Ph.D. Students :
http://wweb.uta.edu/marketing/phd_students.html