Marketing Option
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Students concentrating in marketing should be certain that they are meeting the requirements specified under the heading Requirements for a Bachelor of Business Administration Degree.
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Within the framework of these conditions, a student is limited to a maximum of 21 hours in the concentration area. For a student concentrating in marketing, this would include 18 hours in marketing beyond MARK 3321.
MARK 3324, MARK 4311 and MARK 4322 are required. The balance of nine hours of concentration may be selected from the remaining offerings.
The student concentrating in marketing is also required to take BUSA 3360. Other required electives include accounting - three hours; and economics - six hours. The remainder of the courses to meet degree requirements should be selected with the advice of an academic advisor.
A student may complete the track in Hospitality and Tourism Management by taking the required courses for a concentration in marketing plus a minimum of nine hours in Hospitality and Tourism Management courses. These courses are MARK 4330, MARK 4331, MARK 4332, MARK 4333 and MARK 4334.

