UTA Business Building

Dr. Charles Little 

Dr. Charles Little is currently a lecturer in marketing at the University of Texas-Arlington. Prior to joining the faculty at UTA, Dr. Little taught marketing and management classes at various universities, including Texas A&M University, Texas A&M Commerce and Dallas Baptist University. He served as the Associate Dean of the School of Business Administration at Texas Wesleyan University (2004 to 2008) where he designed and implemented compressed class schedules, on-line classes, and credit for experiential learning. During his employment in the Texas A&M system, Dr. Little developed an online class, “Non-Profit Marketing” that is currently used in the graduate certificate program out of the George Bush School of Government and Public Service.

Dr. Little retired from the United States General Services Administration after 34 years of service prior to accepting the position as Associate Dean at Texas Wesleyan. Among the positions he held were Regional Director for Business Development, Regional Director of Stock Distribution, Regional Director for Traffic and Transportation, and Chief Special Agent. He received numerous awards while with the government, including the Award for Service and Leadership associated with the Oklahoma Federal Building disaster in 1995; the Commendable Service Award, the Regional Pride Award, and Manager of the Year in 2002; the agency-wide Outstanding Service Award, and the Regional SIPI Award (support of Native Americans), in 2004. After his retirement from government he was given the National Award for Outstanding Service by the National Industries for the Blind for his years of support and advancement of that organization and the visually impaired. Dr. Little continues to serve on the board of the Lighthouse for the Blind in Fort Worth, TX.

Dr. Little received his BS and MBA from the University of Tennessee in 1972/74, and his Ph.D. in Marketing and Management Theory and Policy from the University of North Texas in 1985. He continues his pursuit of academic excellence via of writing, teaching, and management training seminars. He was recently recognized for academic excellence with his acceptance into Sigma Beta Delta National Honor Society in Business. He is currently involved in research related to marketing in nonprofit organizations. He recently completed his book, Cases for Nonprofit Marketing, which is used in the Bush School at Texas A&M University-College Station.

Please contact Dr. Little at:

Email: clittle@uta.edu