UTA Business Building

Dr. Adwait Khare

Dr. Adwait Khare's research interests are in understanding patterns in consumption behaviors, hedonic versus utilitarian product preferences, word-of-mouth behavior, effectiveness of ads on Apple versus Google devices, effects of self-identities on product preference, effect of consumer animosity and product preference, and effects of decision contexts on product preference.

Dr. Khare has published papers in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Retailing, International Journal for Research in Marketing, Journal of Public Policy and Marketing, Marketing Letters, and Psychology and Marketing among others.

Please contact Dr. Khare at:

Email: khare@uta.edu

Phone: 817.272.0967

Faculty Profile