UTA Business Building

Dr. Lawrence Chonko


Prof. Larry Chonko is The Thomas McMahon Professor in Business Ethics at The University of Texas at Arlington. Born in Jersey City, New Jersey, he received his Bachelor of Science in Business and Economics from Lehigh University (1973). He received an M.B.A. (1975) and Ph.D. (1978) from the University of Houston, where he was the recipient of the university's Teaching Excellence Award. Prof. Chonko has also taught at Baylor University (1985-2007) and Texas Tech University (1978-1985) where he was the recipient of the President's Award for Teaching Excellence and the Outstanding Teacher Award presented by Mortar Board and Omicron Delta Kappa. Prof. Chonko is a recipient of the Southwestern Business Dean’s Association Innovative Achievement Award. He has also received recognition for outstanding teaching by various student organizations at Baylor. He is also the recipient of the American Marketing Association Sales Interest Group, Lifetime Achievement Award, the Direct Selling Education Foundation's Circle of Honor Award and the Baylor Bear Foundation's "Moon" Mullins Award for service to the athletic program.


Prof. Chonko's research interests include business ethics, professional selling and sales management, change management, and leadership. He has published almost 100 refereed journal articles. His scholarly work has appeared in Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Journal of Applied Psychology, Journal of Personal Selling and Sales Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, Journal of Retail Banking, the Marketing Education Review, Journal of Marketing Education, Marketing Management, Journal of Marketing Theory and Practice as well as other journals and edited volumes. He also has over 100 other publications to his credit. Nine of his papers have received “best paper” recognition, one being nominated for “Best Sales Papers” of the 20th Century and one being selected as having the most impact in his discipline over a 15 year period by the Journal of Business Research. He is also the recipient of several research grants.


Prof. Chonko has authored or co-authored 15 books, Entrepreneurship and Leadership in Business; Selling ASAP; Direct Marketing, Direct Selling, and the Mature Consumer; Managing Salespeople; Professional Selling; Creative Entrepreneurship; Business the Economy and World Affairs, 8 editions; and Ethics and Marketing Decision Making.

Please contact Dr. Chonko at:

Email: larry.chonko@uta.edu

Phone: 817.272.0264

Faculty Profile