About Us
Welcome to the website for the Marketing Department. You will find our faculty are friendly, eager-to-help, and excellent classroom instructors. Moreover, they will challenge you to do your very best. By putting forth your best efforts, you can get a jump-start on a great career in marketing.
Marketing is critically important to American businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. As the cornerstone of commerce, the discipline of marketing will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.
Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that UTA's marketing curriculum is uniquely designed to address. With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy. Marketing graduates have recently begun their careers with firms such as: Ford Motor Company, the Gallup Organization, Johnson & Johnson, SBC Communications, Hershey Corporation, ConAgra Foods, Frito-Lay, and Hallmark Cards.
