Marketing PhD Students Dr. Lawrence Dr. Briggs

Thonisha Barnes

Thonisha Barnes

Thonisha Barnes
Primary Research Manager
JCPenney

Thonisha works on the Corporate Initiatives and Strategic Insight (CSI) team at JCPenney. The company’s headquarters are located in the Legacy Corridor in Plano, TX. As a part of the team, Thonisha handles primary research for the various divisions, including supporting early product preference testing initiatives. Thonisha joined the team in 2014.

Prior to this role, Thonisha supported program development, innovation, and satisfaction research as a senior researcher for the Boy Scouts of America. Typical research projects for Thonisha included concept testing, qualitative research (focus groups and in-depth interviews among both adults and youth), A&U, pilot program research, and ad testing. She has also worked for the Dallas Morning News, the American Heart Association, and Sabre Holdings, giving her a wide range of industry knowledge related to research and customer behavior.

Thonisha earned her Bachelor of Arts in Economics from Minot State University, her Master of Science in Marketing Research from the University of Texas at Arlington, and her Master of Theological Studies from the Perkins School of Theology at Southern Methodist University.

JCPenney
6501 Legacy Drive
Plano,
TX 75024
Telephone: (972) 431 -9471

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