Marketing

Ritesh Saini joined the University of Texas at Arlington in 2009. He received his PhD in Marketing from the University of Pennsylvania (Wharton), and an MBA from IIM-Ahmedabad. Before entering academia, Saini was working in the advertising industry in India. Prior to his current appointment, he served on the business faculty at George Mason University where he also won the 2008 Excellence in Research Award. At UT-Arlington, he was awarded the 2010 COBA Distinguished Research Publication award.  

He studies consumer psychology in the areas of retailing, pricing, and consumer search. His conceptual research focus is behavioral decision theory, with particular interest in situations where consumers face risky choices. His work also investigates time-money differences. Saini has published articles in the Management Science, Journal of Consumer Research, Journal of Retailing, Journal of Marketing, and Journal of Consumer Psychology (forthcoming), besides several peer-reviewed proceedings. He has reviewed papers for several academic journals including Journal of Consumer Research, Journal of Marketing, Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Academy of Marketing Science, Judgment and Decision Making, and Marketing Letters.  

 He has taught foundation and capstone marketing courses at the undergraduate level, the marketing core and research methodology courses in the MBA program, and the consumer behavior course in the doctoral program.

 

Publications

 

Saini, R. & Thota, S.C. (2010) “The Psychological Underpinnings of Relative Thinking in Price Comparisons,” Journal of Consumer Psychology (forthcoming)

Saini, R., Rao, R.S., & Monga, A. (2010), “Is that Deal Worth My Time? The Effect of Relative and Referent Thinking on Willingness to Seek a Bargain,” Journal of Marketing, 74(1), p.34-48

 

Monga, A. & Saini, R. (2009) “Currency of Search: How Spending Time on Search is Not the Same as Spending Money,” Journal of Retailing, 85(3), p. 245-257 {Lead Article}

 

Saini, R. & Monga, A. (2008), “How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money,” Journal of Consumer Research, 33(6), p. 914-922

 

Ding, M., Eliashberg, J., Huber, J. & Saini, R. (2005), “Emotional Bidders: An Analytical and Experimental Examination of Consumers’ Behavior in Priceline-like Reverse Auction,” Management Science, 51(3), p. 352-364