Research Productivity
UT Arlington’s Marketing professors are active in publishing their research in highly regarded research journals.
From 2006-2009, the Marketing faculty ranked 45th worldwide in publishing their research in the top four Marketing journals
(Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Marketing Science). For Journal of Marketing only,
they ranked 2nd worldwide during this time period.
(source:http://som.utdallas.edu/top100Ranking/searchRanking.php?t=j)
Marketing Faculty Refereed Publications Academic Years 2006/2007, 2007/2008, 2008/2009
Elten Briggs:
Briggs, Elten, Timothy D. Landry, and Patricia Daugherty (2007), “Patronage in Continually Delivered Business Service Contexts”, Journal of Business Research, 60(11), 1144 – 1151.
Torres, Ivonne M. and Elten Briggs (2007), " Identification Effects on Advertising Response: The Moderating Role of Involvement", Journal of Advertising, 36(3), 97 – 108.
Briggs, Elten, Timothy D. Landry, and Charles M. Wood (2007), “Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers”, Journal of Nonprofit and Public Sector Marketing, 18(2), 27 – 45.
Lawrence Chonko:
Jaramillo. Fernando, Douglas Grisaffe, Lawrence B. Chonko, and James R, Roberts (2009), “Examining the Impact of Servant Leadership on Salesperson’s Turnover Intention”, Journal of Personal Selling and Sales Management, 29, (4), 351-365.
Jaramillo. Fernando, Douglas Grisaffe, Lawrence B. Chonko, and James R, Roberts (2009), “Examining the Effects of Servant Leadership on Salesperson Performance,” Journal of Personal Selling and Sales Management, 29, (3) 257-275.
Weeks, William A. and Lawrence B. Chonko (2009), “Alignment of Front Line Personnel: A Preliminary Attempt at Scale Development,” Journal of Selling and Major Account Marketing, (Summer), 2009, 6-23.
Jones, Eli, Lawrence B. Chonko, Deva Rangarajan, and James Roberts (2007), “The Role of Overload on Job Attitudes, Turnover Intentions, and Salesperson Performance,” Journal of Business Research. 60, 663-671.
Chonko, Lawrence B., James R. Roberts, and Eli Jones (2006), “Diagnosing Salesforce Change Resistance: What We Can Learn From the Addiction Literature,” Journal of Marketing Management, (3), 312-329
Traci Freling:
Crosno, Jody, Traci Freling, and Steve Skinner (2009), “Does Brand Social Power Mean Market Might? Exploring the Influence of Brand Social Power on Brand Evaluations,” Psychology & Marketing, 26 (February).
DelVecchio, Devon, Traci Freling, and David Henard (2006), “The Effect of Sales Promotion on Post-Promotion Brand Preference: A Meta-Analysis,” Journal of Retailing, Volume 82 (3).
Doug Grisaffe
Jaramillo, Fernando, Grisaffe, Douglas B., Chonko, Lawrence B. and Roberts, James A.(2009). Examining the Impact of Servant Leadership on Salesperson’s Turnover Intention. Journal of Personal Selling and Sales Management, 29(4), 351-365.
Jaramillo, Fernando, Grisaffe, Douglas B., Chonko, Lawrence B. and Roberts, James A.(2009). Examining the Impact of Servant Leadership on Sales Force Performance. Journal of Personal Selling and Sales Management, 29(3), 257-275.
Jaramillo, Fernando and Grisaffe, Douglas B. (2009). Does Customer Orientation Impact Objective Sales Performance? Insights from a Longitudinal Model in Direct Selling. Journal of Personal Selling and Sales Management, 29, 171–182.
Grisaffe, Douglas B., and Jaramillo, Fernando (2007). Toward Higher Levels of Ethics: Preliminary Evidence of Positive Outcomes. Journal of Personal Selling and Sales Management, 27, 355-371.
Grisaffe, Douglas B. (2007). Questions About the Ultimate Question: Conceptual Considerations in Evaluating Reichheld’s Net Promoter Score. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 20, 36-53.
Fernando Jaramillo
Zhiyong Yang, Fernando Jaramillo and Larry Chonko (2009), Productivity and Coauthorship in JPSSM: A Social Network Analysis, Journal of Personal Selling & Sales Management, forthcoming, MS # 9-0129-423.
Valenzuela Leslier, Jay P. Mulki, and Fernando Jaramillo (2009), "Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers' Perspective," Journal of Business Ethics, forthcoming, BUSI2269.
Jaramillo, Fernando, Douglas B.Grisaffe, Larry Chonko, and James A. Roberts (2009), Examining the Impact of Servant Leadership on Salesperson’s Turnover Intention,” Journal of Personal Selling & Sales Management, 29 (Fall), 351-365.
Jaramillo, Fernando, Douglas B. Grisaffe, Larry Chonko, and James A. Roberts (2009), “Examining the impact of Servant Leadership on Sales Force Performance,” Journal of Personal Selling & Sales Management, 29 (Summer), 257-275.
Jaramillo, Fernando and Douglas B. Grisaffe (2009), “Does Customer Orientation Impact Objective Sales Performance? Insights from a Longitudinal Model in Direct Selling,” Journal of Personal Selling & Sales Management, 29 (Spring), 171-182.
Mulki, Jay P., Fernando Jaramillo, and William B. Locander (2009), “Critical Role of Leadership on Ethical Climate and Salesperson Behaviors,” Journal of Business Ethics, 86 (May), 125-141.
Carrillat, Francois, Fernando Jaramillo, and Jay P. Mulki (2009), “Examining the Impact of Service Quality: A Meta-Analysis of Empirical Evidence,” Journal of Marketing Theory and Practice, 17 (Spring), 83-98.
Mulki, Jay P., Felicia Lassk, and Fernando Jaramillo (2008), “The Effect of Self-Efficacy on Salesperson Work Overload and Pay Satisfaction,” Journal of Personal Selling & Sales Management, 28 (Summer), 285-297.
Jaramillo, Fernando and Jay P. Mulki (2008), “Sales Effort: The Intertwined Roles of the Leader, Customers, and the Salesperson,” Journal of Personal Selling & Sales Management, 28 (Winter), 37-51.
Mulki, Jay P., Fernando Jaramillo, and William B. Locander (2008), “Effect of Ethical Climate on Turnover Intention: Linking Attitudinal- and Stress Theory,” Journal of Business Ethics, 78 (April), 559-576.
Grisaffe, Douglas B. and Fernando Jaramillo (2007), “Toward a Higher Level of Ethics: Preliminary Evidence of Positive Long-Term Results,” Journal of Personal Selling & Sales Management, Special Issue on Ethics, 27 (Fall), 355-371.
Jaramillo, Fernando, William B. Locander, Paul E. Spector, and Eric G. Harris (2007), “Getting the Job Done: The Moderating Role of Initiative and Motivation on Adaptive Selling and Job Performance,” Journal of Personal Selling & Sales Management, 27 (Winter), 59-74.
Mulki, Jay P., Fernando Jaramillo, and Greg W. Marshall (2007), “Lone Wolf Tendencies and Salesperson Performance,” Journal of Personal Selling & Sales Management, 27 (Winter), 25-38.
Carrillat, Francois, Fernando Jaramillo, and Jay P. Mulki (2007), “The Validity of the SERVQUAL and SERVPERF Scales: A Meta-Analytic View of 17 Years of Research across Five Continents,” International Journal of Service Industry Management, 18 (5), 472-490.
Jaramillo, Fernando, Daniel M. Ladik, Greg W. Marshall, and Jay P. Mulki (2007), “A Meta-Analysis of the Relationship between Sales Orientation-Customer Orientation (SOCO) and Salesperson Job Performance,” Journal of Business & Industrial Marketing Management, 22 (5), 302-310.
Mulki, Jay P., Fernando Jaramillo, and William B. Locander (2006), “Emotional Exhaustion and Workplace Deviance: Can the Right Job and a Leader’s Style Make a Difference?” Journal of Business Research, 59 (November), 1222-1230.
Jaramillo, Fernando, Jay Prakash Mulki, and William B. Locander (2006), “The Role of Ethical Climate on Salesperson’s Role Stress, Job Attitudes, Turnover intention and Job Performance,” Journal of Personal Selling & Sales Management, 26 (3), 271-282.
Mulki, Jay Prakash, Fernando Jaramillo, and William B. Locander (2006), “Effects of Ethical Climate and Supervisory Trust on Salesperson Attitudes and Intentions to Quit,” Journal of Personal Selling & Sales Management, 26 (1), 19-26.
Jaramillo, Fernando, Jay Prakash Mulki, and William B. Locander (2006), “The Role of Time Wasted in Sales Force Attitudes and Intention to Quit,” International Journal of Bank Marketing, 24 (1), 24-36.
Xueming Luo:
Luo, Xueming and CB Bhattacharya (2009), “Debate over Doing Good: Corporate Social Performance and Firm-Idiosyncratic Volatility,” Journal of Marketing, forthcoming.
Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flow and Stock Price Volatility,” Marketing Science, 28(1), 148-65.
Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of Marketing, 72(September), 98-109.
Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43. 2
Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation-Trust-Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214.
Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, forthcoming.
Mao, Huifang, Xueming Luo, Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,” Journal of Consumer Psychology, 19, 280-9.
Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88.
Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49.
Luo, Xueming, Aric Rindfleisch, and David Tse (2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Returns to Competitor-Oriented Firms,” Journal of Marketing Research, 44(1), 73-83.
Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi Networks,” Journal of the International Business Studies, 38(4), 673-90.
Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18.
Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity and Shareholder Value,” Journal of Marketing, 70 (4), 70-91.
Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing, 70 (2), 67-80.
Sudha Mani
Mani, Sudha, Kersi D. Antia, and Aric Rindfleisch (2007), “Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Ownership Structure,” Strategic Management Journal, 28 (857-866).
Michael Richarme:
Kim, Jin-Woo and Michael Richarme (2009), “Applying Service Profit Chain to Internal Service Business,” Journal of Service Science and Management, July/Aug 2009,
Richarme, Michael and John Colias (2009), "Using Virtual Shopping to Gain a Better Understanding of Consumer Purchase Decisions"AMS Proceedings (July, 2009)
Robert Rogers:
Rogers, Robert, G. Albaum, C. Roster, J.H. Yu, “Simple Rating Scale Formats: Exploring Extreme Response,” International Journal of Marketing Research, Vol. 49, No. 5: 633-50.
Rogers, Robert, C. Roster, G. Hozier, K. Baker, G. Albaum, “Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Survey Research?,” Journal of Marketing Theory and Practice, Vol. 15, No. 2 (Spring 2007): 127-44
Ritesh Saini:
Saini, R., Rao, R.S., & Monga, A., “Is that Deal Worth My Time? The Effect of Relative and Referent Thinking on Willingness to Seek a Bargain,” Journal of Marketing, forthcoming
Monga, A. & Saini, R. (2008) “Currency of Search: How Spending Time on Search is Not the Same as Spending Money,”Journal of Retailing, 85(3), p. 245-257
Saini, R. & Monga, A. (2008), “How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money,” Journal of Consumer Research, 33(6), p. 914-922
Zhiyong Yang:
Yang, Zhiyong, Fernando Jaramillo, and Larry Chonko (2009), “Productivity and Coauthorship in JPSSM: A Social Network Analysis,” Journal of Personal Selling & Sales Management, 30(1).
Zhou, Lianxi, Zhiyong Yang, and Michel K. Hui (in press), “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science.
Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (in press), “A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender,” Journal of Business Research.
Kim, Chankon, Zhiyong Yang, and Hanjoon Lee (2009), “Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children,” Journal of Business Research, 62, 955-962.
Laroche, Michel, Zhiyong Yang, Chankon Kim, and Marie-Odile Richard (2007), “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, 35(1), 113-126.

