Department of Marketing
The Department of Marketing (MARK) offers a variety of degree programs at the undergraduate and graduate level. We provide the Marketing and Marketing Research degrees for the College of Business. Many students choose one of these as a major degree or as a concentration when working on another degree.
Marketing is critically important to American businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. As the cornerstone of commerce, the discipline of marketing will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.
Ever increasing worldwide competition, expanding global market, and accelerating technological advancements provide exciting business challenges that UTA's marketing curriculum is uniquely designed to address. With a diverse faculty experienced in both practical and theoretical applications, the marketing department at UTA provides insightful learning opportunities that will equip you with the knowledge to meet the challenges of the new economy.
We work with companies in the D/FW metroplex to provide job opportunities for our students. Our students have been successfully employed by several companies such as Ford Motor Company, the Gallup Organization, Johnson & Johnson, SBC Communications, Hershey Corporation, ConAgra Foods, Frito-Lay, and Hallmark Cards, DSS, Buxton, AT&T, and many more. In addition, we offer internship credit for students wishing to acquire work experience while attending school.
Check out the undergraduate catalog and the graduate catalog for more details about our programs.
Be sure and enjoy our website as it opens the door to our programs, our faculty, and our commitment to our students.