Department of Marketing
The Department of Marketing (MARK) offers a variety of degree programs at the undergraduate and graduate level. We provide the Marketing and Marketing Research degrees for the College of Business. Many students choose one of these as a major degree or as a concentration when working on another degree. UTA College of Business also offers an MBA with concentration in Marketing and we have our Sales Certificate Program. Click on links below to learn more about each of these programs.
Marketing is critically important to American businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. As the cornerstone of commerce, the discipline of marketing will provide you with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.
We work with companies in the D/FW metroplex to provide job opportunities for our students. Our students have been successfully employed by several companies such as Ford Motor Company, the Gallup Organization, Johnson & Johnson, SBC Communications, Hershey Corporation, ConAgra Foods, Frito-Lay, and Hallmark Cards, DSS, Buxton, AT&T, and many more. In addition, we offer internship credit for students wishing to acquire work experience while attending school.
Be sure and enjoy our website as it opens the door to our programs, our faculty, and our commitment to our students.