The University of Texas at Arlington

 

Dr. Zhiyong Yang is Associate Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He received his doctoral degree in marketing from Concordia University, Canada, in 2007 and joined UTA the same year. Prior to entering the academic world, he spent a few years in industry. Dr. Yang’s research focuses on two aspects of social influence, namely peer influence and parental/leadership influence. Along the line of peer influence, he examines how the opinion from others affects individuals' new product adoption, product choice, donation, and saving behaviour. In the perspective of parental/leadership influence, he centers primarily on (1) the effect of parental style on children's smoking trajectory and music piracy behaviour, and (2) the impact of leadership style on frontline employees' and salespeople's job performance. His work has appeared in the Journal of Consumer Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Management Information Systems, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, Journal of Business Research, Journal of Service Research, Journal of Macromarketing, and several peer-reviewed proceedings. His research has been funded by Statistics Canada, Fonds québécois de la recherche sur la société et la culture (FQRSC) of Canada, and UTA.

 

Dr. Yang serves on the editorial review boards of the Journal of Business Research and the Journal of Consumer Marketing, and has served as a reviewer for a number of journals and conferences including the Journal of Marketing, Journal of Consumer Research, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, European Journal of Marketing, Journal of Cross-Cultural Psychology, Consciousness and Cognition, and the ACR, AMA, SMA, ICIS conferences. He also serves as a reviewer for the Social Sciences and Humanities Research Council of Canada (SSHRC) to evaluate its research fund applications.

 

At UTA, Dr. Yang primarily teaches Consumer Behavior at the undergraduate, graduate (MSMR and MBA), and doctoral levels.

 

 

 

Published/Forthcoming in Refereed Journals

Walsh, Gianfranco, Zhiyong Yang, Patrick Hille, and David Dose (forthcoming), “The Effect of Job-Related Demands and Resources on Service Employees’ Willingness To Report Complaints: Germany Versus China,” Journal of Service Research.

Yang, Zhiyong, Jingguo Wang, and Mehdi Mourali (forthcoming), “The Effect of Peer Influence on Two Aspects of Music Piracy: The Moderating Role of Self-Construal,” Journal of Business Research. Download

Qu, Wenguang and Zhiyong Yang (forthcoming), “The Effect of Uncertainty Avoidance and Social Trust on Supply Chain Collaboration,” Journal of Business Research.

Ma, Zhenfeng, Zhiyong Yang, Mehdi Mourali (2014), “Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives,” Journal of Marketing, 78(2), 101-117. Download

Yang, Zhiyong, Chankon Kim, Michel Laroche, and Hanjoon Lee (2014), “Parental Style and Consumer Socialization among Adolescents: A Cross-National Investigation,” Journal of Business Research, 67, 228-236 (lead article). Download

Mourali, Mehdi and Zhiyong Yang (2013), “The Dual Role of Power in Resisting Social Influence,” Journal of Consumer Research, 40(3), 539-554. Download

Mason, Marlys J., John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyamvadha Rangan, and Yang, Zhiyong (2013), “Advancing A Participatory Approach For Youth Risk Behavior: Foundations, Distinctions, And Research Directions,” Journal of Business Research, 66(8), 1235-1241. Download

Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche (2013), “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,” Journal of Business Research, 66(4), 559-567. Download

Wang, Jingguo, Zhiyong Yang, and Sudip Bhattacharjee (2012), “Same Coin, Different Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy,” Journal of Management Information Systems, 28(3), 343-384. Download

Yang, Zhiyong and Michel Laroche (2011), “Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-Cultural Investigation,” Journal of Business Research, 64, 979-987. Download

Qu, Wenguang, Zhiyong Yang, and Zhongming Wang (2011), “Multi-Level Framework of Open Source Software Adoption,” Journal of Business Research, 64, 997-1003. Download

Yang, Zhiyong and Charles M. Schaninger (2010), "The Impact of Parenting Strategies on Child Smoking Behavior: The Role of Child Self-Esteem Trajectory," Journal of Public Policy & Marketing, 29(2), 232-247. Download

Yang, Zhiyong, Fernando Jaramillo, and Larry Chonko (2010), “Productivity and Coauthorship in JPSSM: A Social Network Analysis,” Journal of Personal Selling & Sales Management, 30(1), 47-71. Download

Yang, Zhiyong and Charles M. Schaninger (2010), “Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy,” Journal of Macromarketing. Download

Zhou, Lianxi, Zhiyong Yang, and Michel K. Hui (2010), “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science, 38, 202-218. Download

Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (2010), “A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender,” Journal of Business Research, 63, 926-934. Download

Kim, Chankon, Zhiyong Yang, and Hanjoon Lee (2009), “Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children,” Journal of Business Research, 62, 955-962. Download

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Marie-Odile Richard (2007), “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, 35(1), 113-126. Download

Laroche, Michel, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin Bergeron (2005), “Internet versus Bricks-and-mortar Retailers: An Investigation into Intangibility and Its Consequences,” Journal of Retailing, 81(4), 251-267 (lead article). Download

Laroche, Michel, Gordon H.G. McDougall, Jasmin Bergeron, and Zhiyong Yang (2004), “Exploring How Intangibility Affects Perceived Risk,” Journal of Service Research, 6(4), 373-389. Download

 

Research Book

Yang, Zhiyong (2008), The Parent-Self-Peer Model. Saarbrücken, Germany: VDM Verlag Publishing Company (128 pages). ISBN10: 3639025911, ISBN13: 9783639025910.

 

 

Book Chapter

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Claudia Chan (2006), “A Family Level Measure of Acculturation for Chinese Immigrants,” In C.P. Rao (Ed.), Marketing and Multicultural Diversity (pp. 155-166). UK: Ashgate Publishing Company.

 

Research Grant

Honorarium (co-investigated with Traci Freling and Ritesh Saini), Harvard Center for Risk Analysis, Harvard University, USA, 2014.

Summer Research Grant, University of Texas at Arlington, USA, 2013-2014.

Summer Research Grant, University of Texas at Arlington, USA, 2012-2013.

Summer Research Grant, University of Texas at Arlington, USA, 2010-2012.

Summer Research Grant, University of Texas at Arlington, USA, 2009-2010.

Co-Principle Investigator: Research Enhancement Proposal Award (co-investigated with Jingguo Wang), University of Texas at Arlington, USA, 2009–2010.

Principle Investigator: QICSS Matching Grant, Statistics Canada, Canada, 2006–2007.

Principle Investigator: Fonds québécois de la recherche sur la société et la culture (FQRSC), Québec, Canada, 2004-2007.

 

Note:

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