The University of Texas at Arlington

 

Dr. Zhiyong Yang is Assistant Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He received his doctoral degree in marketing from Concordia University, Canada in 2007. Prior to entering the academic world, he spent a few years in industry. Dr. Yang’s research focuses on how socio-cultural forces interact with individuals’ self-concept to influence not only consumption-related behaviors (e.g., brand choice, online information search, and new product adoption), but also consumption-related misbehaviors (e.g., smoking, drinking, and music piracy). His work has appeared in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Management Information Systems, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, Journal of Business Research, Journal of Service Research, Journal of Macromarketing, and several peer-reviewed proceedings. His research has been funded by Statistics Canada, Fonds québécois de la recherche sur la société et la culture (FQRSC) of Canada, and UTA.

 

Dr. Yang serves on the editorial review board of the Journal of Business Research and has served as a reviewer for a number of journals and conferences including the Journal of Marketing, Journal of Consumer Research, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, European Journal of Marketing, Journal of Cross-Cultural Psychology, Consciousness and Cognition, and the ACR, AMA, SMA, ICIS conferences. He also serves as a reviewer for the Social Sciences and Humanities Research Council of Canada (SSHRC) to evaluate its research fund applications.

 

At UTA, Dr. Yang primarily teaches Consumer Behavior at the undergraduate, graduate (MSMR and MBA), and doctoral levels.

 

 

 

Published/Forthcoming in Refereed Journals

Yang, Zhiyong, Chankon Kim, Michel Laroche, and Hanjoon Lee (forthcoming), “Parental Style and Consumer Socialization among Adolescents: A Cross-National Investigation,” Journal of Business Research.

Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche (2012), “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,” Journal of Business Research. Download

Wang, Jingguo, Zhiyong Yang, and Sudip Bhattacharjee (2012), “Same Coin, Different Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy,” Journal of Management Information Systems, 28(3), 343-384. Download

Yang, Zhiyong and Michel Laroche (2011), “Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-Cultural Investigation,” Journal of Business Research, 64, 979-987. Download

Qu, Wenguang, Zhiyong Yang, and Zhongming Wang (2011), “Multi-Level Framework of Open Source Software Adoption,” Journal of Business Research, 64, 997-1003. Download

Yang, Zhiyong and Charles M. Schaninger (2010), "The Impact of Parenting Strategies on Child Smoking Behavior: The Role of Child Self-Esteem Trajectory," Journal of Public Policy & Marketing, 29(2), 232-247. Download

Yang, Zhiyong, Fernando Jaramillo, and Larry Chonko (2010), “Productivity and Coauthorship in JPSSM: A Social Network Analysis,” Journal of Personal Selling & Sales Management, 30(1), 47-71. Download

Yang, Zhiyong and Charles M. Schaninger (2010), “Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy,” Journal of Macromarketing. Download

Zhou, Lianxi, Zhiyong Yang, and Michel K. Hui (2010), “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science, 38, 202-218. Download

Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (2010), “A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender,” Journal of Business Research, 63, 926-934. Download

Kim, Chankon, Zhiyong Yang, and Hanjoon Lee (2009), “Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children,” Journal of Business Research, 62, 955-962. Download

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Marie-Odile Richard (2007), “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, 35(1), 113-126. Download

Laroche, Michel, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin Bergeron (2005), “Internet versus Bricks-and-mortar Retailers: An Investigation into Intangibility and Its Consequences,” Journal of Retailing, 81(4), 251-267 (lead article). Download

Laroche, Michel, Gordon H.G. McDougall, Jasmin Bergeron, and Zhiyong Yang (2004), “Exploring How Intangibility Affects Perceived Risk,” Journal of Service Research, 6(4), 373-389. Download

 

Research Book

Yang, Zhiyong (2008), The Parent-Self-Peer Model. Saarbrücken, Germany: VDM Verlag Publishing Company (128 pages). ISBN10: 3639025911, ISBN13: 9783639025910.

 

 

Book Chapter

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Claudia Chan (2006), “A Family Level Measure of Acculturation for Chinese Immigrants,” In C.P. Rao (Ed.), Marketing and Multicultural Diversity (pp. 155-166). UK: Ashgate Publishing Company.

 

Research Grant

Summer Research Grant, University of Texas at Arlington, USA, 2010.

Co-Principle Investigator: Research Enhancement Proposal Award (co-investigated with Jingguo Wang), University of Texas at Arlington, USA, 2009–2010.

Principle Investigator: QICSS Matching Grant, Statistics Canada, Canada, 2006–2007.

Principle Investigator: Fonds québécois de la recherche sur la société et la culture (FQRSC), Québec, Canada, 2004-2007.

 

Note:

All articles are the sole copyright of the respective publishers and are provided for personal use only.  Downloading articles constitutes an agreement that the articles are for personal use and will not be distributed further.