The University of Texas at Arlington

 

Dr. Zhiyong Yang is Associate Professor of Marketing in the College of Business at the University of Texas at Arlington (UTA). He received his doctoral degree in marketing from Concordia University, Canada, in 2007 and joined UTA the same year. Prior to entering the academic world, he spent a few years in industry. Dr. Yang’s research focuses primarily on how situationally activated mindsets (independent/interdependent self-construal, feelings of powerful/powerless, holistic/analytic thinking, and low/high power distance) and social influence (e.g., word-of-mouth from experts versus consumers, parental influence) independently or jointly affect individuals’ new product adoption, price-quality bias, prosocial behavior (donation, saving), and antisocial behavior (smoking, music piracy). His work has appeared in the Journal of Consumer Research, Journal of Marketing, Journal of Experimental Social Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Management Information Systems, International Journal of Research in Marketing, Information & Management, Decision Support Systems, Risk Analysis, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, Journal of Business Research, Journal of Service Research, Journal of Macromarketing, and over 50 peer-reviewed proceedings. His research has been funded by Statistics Canada, Fonds québécois de la recherche sur la société et la culture (FQRSC) of Canada, the National Science Foundation of China, and UTA.

 

Dr. Yang is currently a guest editor of Industrial Marketing Management, and serves on the editorial review boards of Journal of Business Research, Journal of McroMarketing, and Journal of Consumer Marketing. He is also an ad-hoc reviewer for a number of journals and conferences including the Journal of Marketing, Journal of Consumer Research, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Retailing, European Journal of Marketing, Journal of Cross-Cultural Psychology, Consciousness and Cognition, and the ACR, AMA, SMA, ICIS conferences, as well as for the Social Sciences and Humanities Research Council of Canada (SSHRC) and Research Grant Council of Hong Kong, to evaluate their research fund applications.

 

At UTA, Dr. Yang primarily teaches Consumer Behavior at undergraduate, graduate (MSMR and MBA), and doctoral levels. He also teaches MBA and EMBA students the International Marketing course.

 

 

 

Published/Forthcoming in Refereed Journals

Mourali, Mehdi, Zhiyong Yang, Frank Pons, and Derek Hassay (forthcoming), “Consumer Power and Choice Deferral: The Role of Anticipated Regret,” International Journal of Research in Marketing.

Yang, Zhiyong, Kristopher Floyd, and John F. Tanner Jr. (forthcoming), “Effects of Antismoking Messages from Media on Adolescent Smoking: The Roles of Family, School, and Culture,” Journal of Business Research.

Wang, Jingguo, Zhiyong Yang, and Deanne Brocato (in press), “An Investigation into the Antecedents of Pre-Purchase Online Search,” Information & Management. Download

Zhao, Long, Zhiyong Yang, and Wei-Jen Lee (in press), “The Impact of Time of Use (TOU) Rate Structure on Consumption Patterns of The Residential Customers,” IEEE Transactions on Industry Applications. Download

Bartikowski, Boris, Michel Laroche, Ahmad Jamal, and Zhiyong Yang (forthcoming), “The Type-of-Internet-Access Digital Divide and the Well-being of Ethnic Minority and Majority Consumers: A Multi-Country Investigation,” Journal of Business Research.

Cai, Fengyan, Zhiyong Yang, Robert S. Wyer, Jr., and Alison Jing Xu (2017), “Bitter Mouth, Sweet Future: The Effect Of Bitter Flavor On Saving,” Journal of Experimental Social Psychology, 70, 48-58. Download

Fine, Robert L., Zhiyong Yang, Christy Spivy, Bonnie Boardman, and Maureen Courtney (2016), “Early Experience with Digital Advance Care Planning and Directives, A Novel Consumer-Driven Program,” Baylor University Medical Center Proceedings, 29(3), 263-267. Download

Yang, Zhiyong, Ritesh Saini, and Traci Freling (2015), “How Anxiety Leads to Suboptimal Decisions under Risky Choice Situations,” Risk Analysis, 35(10), 1789-1800.

Yang, Zhiyong, Jingguo Wang, and Mehdi Mourali (2015), “The Effect of Peer Influence on Two Aspects of Music Piracy: The Moderating Role of Self-Construal,” Journal of Business Research, 68(3), 516-525. Download

Yang, Zhiyong and Jingguo Wang (2015), “Differential Effects of Social Influence Sources on Self-Reported Music Piracy,” Decision Support Systems, 69, 70-81. Download

Yang, Zhiyong and Richard G. Netemeyer (2015), “Differential Effects of Parenting Strategies on Child Smoking Trajectories: A Longitudinal Assessment over Twelve Years,” Journal of Business Research, 68(6), 1273-1282. Download

Kim, Chankon, Zhiyong Yang, and Hanjoon Lee (2015), “Parental Style, Parental Practices, and Socialization Outcomes: An Investigation of Their Linkages in the Consumer Socialization Context,” Journal of Economic Psychology, 49, 15-33. Download

Walsh, Gianfranco, Zhiyong Yang, Patrick Hille, and David Dose (2015), “The Effect of Job-Related Demands and Resources on Service Employees’ Willingness To Report Complaints: Germany Versus China,” Journal of Service Research, 18(2), 193-209. Download

Qu, Wenguang and Zhiyong Yang (2015), “The Effect of Uncertainty Avoidance and Social Trust on Supply Chain Collaboration,” Journal of Business Research, 68(5), 911-918. Download

Ma, Zhenfeng, Zhiyong Yang, Mehdi Mourali (2014), “Consumer Adoption of New Products: Independent versus Interdependent Self-Perspectives,” Journal of Marketing, 78(2), 101-117. Download

Yang, Zhiyong, Chankon Kim, Michel Laroche, and Hanjoon Lee (2014), “Parental Style and Consumer Socialization among Adolescents: A Cross-National Investigation,” Journal of Business Research, 67, 228-236 (lead article). Download

Mourali, Mehdi and Zhiyong Yang (2013), “The Dual Role of Power in Resisting Social Influence,” Journal of Consumer Research, 40(3), 539-554. Download

Mason, Marlys J., John F. Tanner, Maria Piacentini, Dan Freeman, Trena Anastasia, Wided Batat, Wendy Boland, Murad Canbulut, Jenna Drenten, Anne Hamby, Priyamvadha Rangan, and Yang, Zhiyong (2013), “Advancing A Participatory Approach For Youth Risk Behavior: Foundations, Distinctions, And Research Directions,” Journal of Business Research, 66(8), 1235-1241. Download

Yang, Zhiyong, Charles M. Schaninger, and Michel Laroche (2013), “Demarketing Teen Tobacco and Alcohol Use: Negative Peer Influence and Longitudinal Roles of Parenting and Self-Esteem,” Journal of Business Research, 66(4), 559-567. Download

Wang, Jingguo, Zhiyong Yang, and Sudip Bhattacharjee (2012), “Same Coin, Different Sides: Differential Effects of Social Learning on Two Aspects of Music Piracy,” Journal of Management Information Systems, 28(3), 343-384. Download

Yang, Zhiyong and Michel Laroche (2011), “Parental Responsiveness and Adolescent Susceptibility to Peer Influence: A Cross-Cultural Investigation,” Journal of Business Research, 64, 979-987. Download

Qu, Wenguang, Zhiyong Yang, and Zhongming Wang (2011), “Multi-Level Framework of Open Source Software Adoption,” Journal of Business Research, 64, 997-1003. Download

Yang, Zhiyong and Charles M. Schaninger (2010), "The Impact of Parenting Strategies on Child Smoking Behavior: The Role of Child Self-Esteem Trajectory," Journal of Public Policy & Marketing, 29(2), 232-247. Download

Yang, Zhiyong, Fernando Jaramillo, and Larry Chonko (2010), “Productivity and Coauthorship in JPSSM: A Social Network Analysis,” Journal of Personal Selling & Sales Management, 30(1), 47-71. Download

Yang, Zhiyong and Charles M. Schaninger (2010), “Parenting Strategies as Influences of Teen Drinking via Self Esteem: An Important Area for Family Policy,” Journal of Macromarketing, 30(4), 331-341. Download

Zhou, Lianxi, Zhiyong Yang, and Michel K. Hui (2010), “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications,” Journal of the Academy of Marketing Science, 38, 202-218. Download

Richard, Marie-Odile, Jean-Charles Chebat, Zhiyong Yang, and Sanjay Putrevu (2010), “A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender,” Journal of Business Research, 63, 926-934. Download

Kim, Chankon, Zhiyong Yang, and Hanjoon Lee (2009), “Cultural Differences in Consumer Socialization: A Comparison of Chinese-Canadian and Caucasian-Canadian Children,” Journal of Business Research, 62, 955-962. Download

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Marie-Odile Richard (2007), “How Culture Matters in Children’s Purchase Influence: A Multi-Level Investigation,” Journal of the Academy of Marketing Science, 35(1), 113-126. Download

Laroche, Michel, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin Bergeron (2005), “Internet versus Bricks-and-mortar Retailers: An Investigation into Intangibility and Its Consequences,” Journal of Retailing, 81(4), 251-267 (lead article). Download

Laroche, Michel, Gordon H.G. McDougall, Jasmin Bergeron, and Zhiyong Yang (2004), “Exploring How Intangibility Affects Perceived Risk,” Journal of Service Research, 6(4), 373-389. Download

 

Research Book

Yang, Zhiyong (2008), The Parent-Self-Peer Model. Saarbrücken, Germany: VDM Verlag Publishing Company (128 pages). ISBN10: 3639025911, ISBN13: 9783639025910.

 

Book Chapters

Yang, Zhiyong (2015), “Ethnic Youth: Parental Style and Consumer Socialization,” In Ahmad Jamal, Lisa Penaloza, and Michel Laroche (eds.), Ethnic Marketing (pp. 36-50). UK: Routledge Companion, ISBN: 978-0-203-08009-2.

Laroche, Michel, Zhiyong Yang, Chankon Kim, and Claudia Chan (2006), “A Family Level Measure of Acculturation for Chinese Immigrants,” In C.P. Rao (Ed.), Marketing and Multicultural Diversity (pp. 155-166). UK: Ashgate Publishing Company.

 

Research Grant

Honorarium (co-investigated with Traci Freling and Ritesh Saini), Harvard Center for Risk Analysis, Harvard University, USA, 2014.

Summer Research Grant, University of Texas at Arlington, USA, 2013-2014.

Summer Research Grant, University of Texas at Arlington, USA, 2012-2013.

Summer Research Grant, University of Texas at Arlington, USA, 2010-2012.

Summer Research Grant, University of Texas at Arlington, USA, 2009-2010.

Co-Principle Investigator: Research Enhancement Proposal Award (co-investigated with Jingguo Wang), University of Texas at Arlington, USA, 2009–2010.

Principle Investigator: QICSS Matching Grant, Statistics Canada, Canada, 2006–2007.

Principle Investigator: Fonds québécois de la recherche sur la société et la culture (FQRSC), Québec, Canada, 2004-2007.

 

Note:

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