Dr. Luo's Homepage

Dr. Xueming Luo is the Eunice & James L. West Distinguished Professor of Marketing in the College of Business at the University of Texas at Arlington. He has been a visiting faculty member and research scholar in Yale School of Management at Yale University, University of Mannheim (Germany), Munich School of Management, Ludwig-Maximilians-Universität München (Germany), Peking University (China), Fudan University (China), and University of Hong Kong (China Hong Kong). His research focuses on customer metrics, econometric modeling, organizational strategies, and the marketing-finance interface. Professor Luo ranks 1st among marketing scholars in North America contributing to an elite journal in the field, the Journal of Marketing, over 2005-2011. He has research projects appeared or forthcoming in numerous academic and practitioner journals (e.g., Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of International Business Studies, and others). Dr. Luo has received the 2011 Emerald Citations of Excellence Award, the 2010-2011, 2008-2009, and 2006-2007 Distinguished Research Publication Awards at UTA, as well as best paper awards from many international marketing conferences. He has also successfully obtained multiple research grants and professional development awards from MSI, SUNY, and UTA. Contact Dr. Luo at: luoxm@uta.edu (817.272.2279 begin_of_the_skype_highlightingend_of_the_skype_highlighting), http://wweb.uta.edu/faculty/luoxm/.

Marketing-Finance Interface Blogosphere (updated May 2011)
(2010, 2011, forthcoming papers, Updated literature review, Less-researched topics, New working papers...)

Luo, Xueming and Shuili Du (2012), “Good Companies Launch More New Products,” Harvard Business Review, April, Forthcoming.

Zheng Fang, Xueming Luo, and Minhua Jiang (2012), “Quantifying the Dynamic Effects of Service Recovery on Customer satisfaction: Evidence from Chinese
Mobile Phone Markets,” Journal Service Research, Forthcoming. pdf

Luo, Xueming, Jan Wieseke, and Christian Homburg (2012), “Incentivizing CEOs to Build Customer- and Employee-Firm Relations for Higher Customer
Satisfaction and Firm Value,” Journal of the Academy of Marketing Science, Forthcoming. pdf

Luo, Xueming, and Pieter de Jong (2012), “Does Advertising Spending Really Work? The intermediate Role of Analysts in the Impact of Advertising on Firm
Value," Journal of the Academy of Marketing Science, 40: 605-24. pdf

Luo, Xueming, Christian Homburg, and Jan Wieseke (2010), “Customer Satisfaction, Analyst Stock Recommendations, and Firm Value,” Journal of
Marketing Research, 47(6), 1041-1058. pdf

Luo, Xueming (2010), “Product Competitiveness and Beating Analyst Earnings Target,” Journal of the Academy of Marketing Science, 38(3), 253-64. pdf

Luo, Xueming and CB Bhattacharya (2009), “The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-idiosyncratic
Risk,” Journal of Marketing, 73(6), 198-213. pdf

Luo, Xueming (2009), “Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices,” Marketing Science, 28(1), 148-65. pdf

Mao, Huifang, Xueming Luo, and Shailendra Pratap Jain (2009), “Consumer Responses to Brand Elimination,” Journal of Consumer Psychology, 19, 280-9. pdf

Luo, Xueming (2008), “When Marketing Strategy First Meets Wall Street: Marketing Spendings and Firms’ Initial Public Offerings (IPOs),” Journal of
Marketing, 72(September), 98-109. pdf

Luo, Xueming and Christian Homburg (2008), “Satisfaction, Complaint, and the Stock Value Gap,” Journal of Marketing, 72(4), 29-43. pdf

Luo, Xueming, Maxwell Hsu, and Sandra Liu (2008), “An Institution Legitimacy Approach to the Customer Orientation—Trust—Performance Link,” Journal of the Academy of Marketing Science, 36(2), 202-214. pdf

Luo, Xueming (2007), “Consumer Negative Voice and Firm-Idiosyncratic Stock Returns,” Journal of Marketing, 71 (3), 75-88. pdf

Luo, Xueming and Christian Homburg (2007), “Neglected Outcomes of Customer Satisfaction,” Journal of Marketing, 71 (2), 133-49. pdf

Luo, Xueming, Aric Rindfleisch, and David Tse ( 2007), “Working with Rivals: The Impact of Competitor Alliances on Financial Performance,” Journal of Marketing Research, 44 (1), 73-83. pdf

Wu, Weiping, Lianxi Zhou, and Xueming Luo (2007), “Internationalization and Performance of Born-Global SMEs: The Mediating Role of Guanxi
Networks,” Journal of the International Business Studies, 38(4), 673-90. pdf

Luo, Xueming and CB Bhattacharya (2006), “Corporate Social Responsibility, Customer Satisfaction, and Market Value,” Journal of Marketing, 70 (4), 1-18.pdf

Luo, Xueming and Naveen Donthu (2006), “Marketing’s Credibility: A Longitudinal Study of Marketing Communication Productivity (MCP) and Shareholder Value,” Journal of Marketing, 70 (4), 70-91. pdf

Luo, Xueming, Rebecca Slotegraaf, and Xing Pan (2006), “Cross-Functional Coopetition: The Simultaneous Role of Cooperation and Competition within Firms,” Journal of Marketing, 70 (2), 67-80. pdf

Luo, Xueming, K. Sivakumar, and Sandra S. Liu (2005), “Marketing Resources, Globalization, and Performance: Evidence from China,” Journal of the Academy of Marketing Science, 33 (1), 50-65. pdf

Luo, Xueming (2004), "Data Envelopment Analysis: A Management Science Tool for Scientific Marketing Research,” Journal of Marketing Research, 42 (3), Book Review, 113-116. pdf