Bachelor of Business Administration Degree in Marketing
| Marketing is an exciting field of study that examines the conception, pricing, promotion, and distribution of ideas, goods, and services. As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in professional selling, marketing research, advertising, purchasing, distribution management, product development, wholesaling, and product management. The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals. |
| Ever increasing worldwide competition, expanding global markets, and accelerating technological advancements provide exciting business challenges that UT Arlington's marketing curriculum is uniquely designed to address. With a diverse faculty experienced in both practical and theoretical applications, the Department of Marketing at UT Arlington provides insightful learning opportunities that will equip its undergraduates with the knowledge to meet the challenges of the millennium. |
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| • | 2003 - 2005 Catalog |
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