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    UTA College of Business

Marketing Program

The Ph.D. in Business Administration degree with a primary field in marketing is designed for students pursuing careers as college or university professors, or careers in businesses which require an understanding of marketing and research related matters. The Ph.D. is a research degree and the marketing program is balanced in its focus on marketing knowledge, research tools, and methodologies. An important goal of those who receive a Ph.D. from the marketing department should be to add to our knowledge of the marketing discipline be conducting primary research knowledge to their students as well as the business community.

THE MARKETING DEPARTMENT WILL ACCEPT APPLICATIONS FOR NEW STUDENTS FOR FALL 2012. PLEASE CONSULT THE GRADUATE SCHOOL CALENDAR FOR APPLICATION DEADLINE INFORMATION